How do I choose the best creative agency in Seattle for my company?

Look past the reel. Ask three things. First, does the agency show its thinking, or only its output? Case studies should name the client’s challenge, the decision that answered it, and what changed. Second, who actually does the work? If the senior people you meet in the pitch disappear after the contract, keep looking. Third, can they carry the work past launch? A brand that stops at the style guide leaves the hardest part to you. Watson’s answer to all three is on this page, in the work and in the process.