How do you measure success?

Success looks different for every project—but we never leave it undefined. We work with clients to establish clear OKRs and KPIs from the outset, whether that’s driving engagement, increasing conversions, growing awareness, or improving recruitment outcomes. We also measure the stuff that doesn’t show up on a dashboard—like internal alignment, stakeholder confidence, and clarity of message. In the Autism Society rebrand, for example, we tracked both performance metrics and human feedback to capture the full picture of impact.

Also asked as:
  • “How do creative agencies track results?”
  • “What should I measure after a rebrand?”

→View the ASA case study for pre- and post-launch insights.

Summary: Watson measures success by tracking both quantitative outcomes and qualitative impact—from performance metrics to internal alignment.