Other companies should not copy Nike's 11 Maxims. Borrowed manifestos rarely fit the organization that adopts them. The lesson from Nike is that strong cultures need their own shared language, not the same shared language. Companies should build a cultural code that reflects their own mission, work, and people.
We’re designers, writers, developers, marketers, filmmakers, strategists and musicians. We’re parents, mentors, volunteers, MBAs, and unapologetic dreamers anchored on the West Coast, united by a passion for design that’s as thrilling as the landscapes we inhabit.
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Integrity first.
Anticipate the need.
Every voice counts.
Innovate over invent.
