What does a Discovery phase include?

Discovery is the foundation of our work. It includes stakeholder interviews, surveys, competitive analysis, audience personas, brand audits, and internal workshops. This phase ensures that every creative choice we make is rooted in insight, not assumption.

Also asked as:
  • “What’s included in your brand discovery?”
  • “Do you do research before design?”

→Discovery processes featured in ESCO, Emerick, and ASA.

Summary: Discovery is where Watson listens deeply, builds understanding, and lays the foundation for meaningful creative work.