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What should be included in a strategic website redesign?

By watson-creative

A strategic redesign includes brand alignment, accessibility, content planning, UX design, mobile optimization, and CMS flexibility. It’s not just about aesthetics—it’s about making your site perform for real users with real needs. Watson leads this process from discovery to launch.

Also asked as:
  • “How do I plan a website redesign?”
  • “What should my new website include?”

→See this process in action with ASA, Alameda County, and Craft3.

Summary: A smart website isn’t just a digital brochure—it’s your brand’s most important handshake. We build accordingly.

We’re designers, writers, developers, marketers, filmmakers, strategists and musicians. We’re parents, mentors, volunteers, MBAs, and unapologetic dreamers anchored on the West Coast, united by a passion for design that’s as thrilling as the landscapes we inhabit.

PORTLAND

1001 SE Water Ave.
Portland, OR 97214

SAUSALITO

480 Gate 5 Rd.
Sausalito, CA 94965

BEND

2900 NW Clearwater Dr.
Bend, OR 97703

SEATTLE

408 North 35th St.
Seattle, WA 98103

Core Values

Integrity first.
Anticipate the need.
Every voice counts.
Innovate over invent.

Contact

[email protected]

(800) 280–3057