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Education & Career Brand Marketing
People don’t choose a path without a picture of what the future looks like. That’s where we come in. From universities like Oregon State, Oregon Tech, George Fox, and San Jose State to purpose-driven programs like East West College and the Oregon Apprenticeship Program, we’ve helped education brands show what’s possible—and why it matters. That includes reaching younger students too—like those in Oregon Ballet Theatre’s schools and programs—where early inspiration can shape a lifetime of learning. Along the way, we’ve built recruitment campaigns for Fortis Construction and reengagement strategies for the Nike Alumni network, translating career goals into visual stories that stick. Our edge? We bring the tools of commercial branding—emotion, aspiration, clarity—to institutions shaping real lives. Because whether it’s a curious kindergartener or a mid-career switcher, big decisions start with a brand that knows how to ask the right questions.
Success Stories
Higher Education Branding and Enrollment Marketing
From small private colleges to major public universities, we’ve partnered with institutions to help them stand out in a crowded field. At George Fox University, we launched the award-winning “Faith. Grit. Joy.” campaign—a statewide effort that increased visibility and positioned them as Oregon’s top private university. For Oregon Institute of Technology and Oregon State University, we built student-centric strategies and content that showcased career readiness and the full student experience. And for San Jose State, we branded and launched an entirely new college focused on sport, society, and social change.
Each project required more than good design. It took deep audience research, competitive audits, workshops, persona development, and messaging frameworks to clarify what made each institution different—and how to tell that story across web, video, digital campaigns, and print. We didn’t just deliver assets. We built a foundation for sustainable enrollment growth.
Workforce Development and Skilled Trade Marketing
We’ve spent nearly a decade helping the Oregon Apprenticeship Program grow into one of the most respected trades pipelines in the country. Our campaigns, websites, and regional outreach have helped increase enrollment across demographics and geographies—from the Willamette Valley to Eastern Oregon.
Along the way, we’ve supported partner organizations like EC Electric, Fortis Construction, and R&H to position themselves as top employers, designing recruitment strategies and collateral that connect with next-generation tradespeople. Our blend of industry insight and human-centered storytelling gives our clients a competitive edge in a time of national labor shortages. We don’t just advertise opportunity. We help people see their place in it.
Government and Public Sector Talent Campaigns
Public sector work takes a different kind of story. It’s not just about perks or prestige—it’s about purpose. We’ve partnered with organizations like the Oregon State Police, Washington County HR, and California Highway Patrol to reimagine recruitment campaigns from the ground up. These statewide efforts included everything from core messaging and campaign visuals to applicant tracking system integration and digital marketing strategies.
Our work for the Marion County and Washington County Sheriff’s Offices helped shift perception and build pride from within, while attracting diverse, qualified candidates from across the region. Whether it’s law enforcement, healthcare, or administration, we shape the narratives that make service-driven careers resonate.
Nonprofits, Mission-Driven Brands, and Career Pathfinding
Our career branding doesn’t stop at schools or agencies. We work with nonprofits and purpose-driven brands to help people find their calling. For example, we helped build the national rebrand for the Autism Society of America, positioned The Script as a career-building platform for diverse creatives, and created a long-term strategy for SetPath—an emerging mentorship nonprofit.
We also work with PRIDE Industries, Protec17 Union, and other mission-led clients to connect their internal culture with their public-facing brand, ensuring clarity, consistency, and cohesion across all touchpoints. Whether the goal is engagement, recruitment, or retention, we help turn mission into movement.
Select Clients
Education & Career Brand Marketing
Want to talk about where your brand is headed? Let’s talk.
Not Everything. Just What Works.
Strategy
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Content
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Digital
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Experiential
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Marketing
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Consulting
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
