Government & Public Service Communications

Recruitment Campaigns for First Responders

When public safety agencies need to attract the next generation of officers, it takes more than a flyer and a job board. We create integrated recruitment campaigns rooted in human insight, leveraging storytelling, digital strategy, and real-world behavior. Our campaigns for Oregon State Police, California Highway Patrol, Washington County Sheriff’s Office, Marion County, and City of Kirkland Police have addressed one of the most pressing workforce challenges of our time: how to inspire trust and interest in a new era of law enforcement.

We craft persona-driven content, build application platforms, and produce media that resonates with candidates—from young strivers and mid-career switchers to laterals and veterans. From transcreation work for bilingual campaigns to custom-built applicant tracking systems, our work helps departments modernize both message and method. The result? Better fit, stronger culture, longer retention.

Public Transit and Infrastructure Messaging

Transportation messaging comes with a specific set of challenges: complex systems, diverse audiences, and high visibility. We’ve supported TriMet with media training, multicultural campaign strategy, and transcreation services to better connect with the people who ride and rely on transit every day. Our approach blends research with heart. We don’t just translate—we localize, making campaigns more inclusive, relevant, and effective across cultures and communities.

Whether training public information officers, developing communications for regional initiatives, or designing multilingual signage and campaigns, we help agencies like TriMet and Portland General Electric present a cohesive, credible voice across every touchpoint. Because in transit, consistency isn’t a luxury—it’s a necessity.

Branding and Communications for Statewide Programs

From the Oregon Apprenticeship Program to the Oregon Cultural Trust and Oregon Arts Commission, we’ve helped public-facing institutions refine their messaging, build recognizable brands, and expand their reach. Whether launching new statewide portals, like we did with the Chief Education Office (Oregon Higher Ed), or amplifying longstanding efforts like “Make Culture Count,” our work is designed to bridge audiences and elevate relevance.

Each project includes stakeholder workshops, audience research, and strategy that honors the nuance of public service communications. This isn’t about splashy creative for the sake of it. It’s about systems of meaning—cohesive platforms that carry consistent voice, message, and experience, from print to policy. And when done well, these systems don’t just inform. They move people to act.

Nonprofits and Civic Impact Organizations

We believe in building brands with a mission. Our nonprofit work spans from national movements like the Autism Society of America and Peace Corps to regional change agents like JoyRX (Children’s Cancer Association), Craft3, Resolutions NW, and the Oregon Historical Society. For each, we’ve helped define voice, build awareness, increase participation, and deepen relationships with the communities they serve.

Sometimes it’s a full rebrand. Sometimes it’s a website, a donor campaign, a video, or a strategic workshop to help unify internal teams. Whether it’s launching a nationwide awareness campaign or developing outreach tools for underrepresented communities, our focus is always the same: make the message matter. Our cross-sector perspective helps nonprofits move from well-meaning to widely felt.

Education, Community, and Civic Engagement

We believe design has a role in democracy. From McNary High School’s brand work (a nod to one of our own) to campaign design and digital infrastructure for the Oregon Historical Society and San Jose State’s Institute for the Study of Sport, Society, and Social Change, we support organizations that educate, engage, and elevate the communities they serve.

The work ranges from websites and campaigns to manifestos and multimedia storytelling. And through it all, we stay rooted in a simple belief: Creative work should not only look good, it should do good. When branding meets public service, we aim to deliver both.

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