Branding Places & Destinations

Branding Buildings and Developments

From construction fence banners to rooftop signage, the brand of a building shapes how people remember it—and whether they show up at all. We’ve led naming, branding, signage, lease-up strategy, and digital campaigns for properties like Almr, Bridgetown, Waterline, Rivage, and Sanctuary. For each, we started with a story. A symbol. A reason the building matters. Then we built the tools to make it visible.

Our work with Urban Development + Partners, for example, has spanned multiple buildings and years. For Luella in Sacramento, we rooted the brand in civic history, tying the name to Luella Johnston—Sacramento’s first female city council member—and commissioned a custom mural from Franceska Gamez to connect the site to its neighborhood. For 120 Up and 710 Oregon Square, we wove sustainability and reuse into the narrative, helping American Assets Trust transform two mid-century office buildings into dynamic modern hubs that feel authentic to their Eastside Portland roots.

In every case, we bridge form and function. From websites and signage to broker decks and social content, we make sure the brand isn’t just beautiful—it works across channels to move people and drive results.

Place Branding for Cities and Districts

A city is more than a grid of streets. The best ones feel alive with purpose and personality. We’ve partnered with civic leaders, developers, architects, and economic development teams to create brands that attract tourism, talent, and long-term investment.

Take Redmond, Oregon, where our work helped reposition the city as a creative, entrepreneurial hub. Or Buffalo, New York, where we supported civic redevelopment with a bold rebrand rooted in its legacy and future. In Portland, we helped shape one of the country’s most progressive sustainability movements through the brand development of the Lloyd EcoDistrict—uniting diverse stakeholders under one identity that champions equity and climate action. Matt also served on the EcoDistrict’s board, making the work both professional and personal.

That sense of place doesn’t stop at the city limits. We’ve worked with developers and homebuilders like Holt Homes, Pahlisch, and Ginn to brand entire neighborhoods—combining market insights, storytelling, and design to support community building from the ground up. These are more than logos for subdivisions. They’re platforms for growth, tools for sales, and blueprints for identity that help buyers see themselves in the places they choose to live.

These aren’t just brands on banners. They’re layered systems designed to evolve alongside the place they represent—smart enough to grow with you and simple enough to scale.

Resorts, Retreats, and Member-Only Experiences

Not all destinations want mass appeal. For high-end resorts, clubs, and legacy properties, the work is more nuanced—less billboards, more whisper campaigns. We’ve helped reposition properties like Tamarisk Country Club in Palm Springs, The Rainier Club in Seattle, and Whistler Blackcomb in British Columbia with the kind of quiet confidence that reflects their clientele.

From printed coffee table books for $10M+ real estate listings to strategy and collateral for private golf clubs and legacy resorts, we’ve developed premium brand systems and campaign assets tailored for high-net-worth audiences. Our work with Five Pine Lodge, Idaho Club, and Eagle Crest has spanned digital and print storytelling, curated guest experiences, and limited-edition campaigns that feel bespoke, not mass-market.

Here, luxury isn’t a style. It’s a standard—and we make sure every touchpoint delivers on it.

Sports, Entertainment, and Culture Destinations

When a destination becomes a symbol—like Dallas Fort Worth Airport, the Oregon Zoo, or the Boston Bruins—branding has to do more than attract attention. It has to carry meaning. We’ve partnered with venues, cultural districts, and franchises to create brands that hold emotional weight and real-world equity.

Projects like the Nike World Basketball Festival, Portland Center Stage, and rebranding efforts for Regal Cinemas show how we blend local flair with global scalability. Our work balances strategy and storytelling to help these properties connect with fans, drive revenue, and become cultural touchstones.

Whether we’re working on placemaking for a minor league ballpark or brand extensions for major franchises, we bring the same creative rigor and strategic clarity to the table.