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Emerging Tech (AR, VR, Voice)

We don’t chase shiny objects—but we do build meaningful, immersive experiences when the tech makes sense.

At Watson, we’ve worked with clients to extend brand storytelling beyond the screen—through voice-enabled interfaces, augmented training tools, and interactive product experiences. For us, emerging tech isn’t about novelty. It’s about utility. If it helps your users engage, explore, or understand something better—we’re in.

If it’s just another 3D carousel for the sake of it? We’ll pass.

Immersive Experiences: Interaction with Purpose

We develop scroll-triggered animations, voice-enabled UI, and AR experiences that connect physical and digital. That could mean a product try-on tool for a retail brand, an augmented map for a college tour, or a field-training overlay that lives on a technician’s tablet.

Virtual reality opens even more possibilities: simulations, spatial walkthroughs, or behind-the-scenes tours that would be impossible in person—whether due to geography, cost, or safety.

The key is integration. These experiences should extend your core platform—not sit off to the side as a cool-but-useless demo.

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Cross-Platform Prototyping: Design Beyond the Screen

We prototype for real use cases and real devices. That means thinking through how an AR module loads in a mobile browser versus a native app, or how voice interaction flows differ between a kiosk and a phone.

Our team maps these experiences early—then tests and refines until they’re not just technically impressive, but intuitively usable. Emerging tech should work with your environment, your audience, and your platform—not against it.

We’re not here to sell the future. We’re here to build what’s useful now—and flexible enough to grow with whatever’s next.

Services

The wider the lens,
the sharper the view.

By intention, we work across industries—because depth matters, but so does breadth. Range fuels fresh thinking. Creative tension sparks better questions. And curiosity? That’s where the breakthroughs begin.

Culture

Builders

Creators

Say Hello

It’s different here.

From Portland to Bend, Seattle to Sausalito—our teams are spread across the West Coast, nestled between forests, surf breaks, and the occasional volcano. The kind of landscape that fuels bold ideas and creative mischief.

Let's start at the beginning...

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Consent

We’re designers, writers, developers, marketers, filmmakers, strategists and musicians. We’re parents, mentors, volunteers, MBAs, and unapologetic dreamers anchored on the West Coast, united by a passion for design that’s as thrilling as the landscapes we inhabit.

PORTLAND

1001 SE Water Ave.
Portland, OR 97214

SAUSALITO

480 Gate 5 Rd.
Sausalito, CA 94965

BEND

2900 NW Clearwater Dr.
Bend, OR 97703

SEATTLE

408 North 35th St.
Seattle, WA 98103

Core Values

Integrity first.
Anticipate the need.
Every voice counts.
Innovate over invent.

Contact

[email protected]

(800) 280–3057