I cut my teeth in
New York, designing at Lippincott before heading west to join NIKE’s creative team. Over the
next 11+ years, I played a key role across the brand—shaping product for 43 retail seasons, 5
Olympic Games, 52 professional
athletes, and helping lead the evolution of NIKEiD into a category-defining customization
platform. Somewhere in there, I studied nights to earn my MBA.
Then life shifted in
2012. I left NIKE to care for my father, who was fighting cancer. That pause led to something
new. By 2013, I was teaching at local universities and freelancing out of a drafty attic in
Portland.
Today, that attic
has grown into Watson—a multidisciplinary studio with roots across the West Coast and a team of
researchers, strategists, designers, developers, and storytellers. My goal is simple: build one
of the best creative studios
on the West Coast and work with people who care deeply about what they make.
My client list spans
industries and continents—collaborating with brands like Apple, EA Sports, PlayStation, Disney
Marvel, LEGO, Pendleton, Audi, and over 50 professional sports teams. Just as often, I’ve
partnered with local startups,
built brands from scratch, supported national nonprofits, and led state and federal agency
work—proving that meaningful design isn’t about size, it’s about substance.
I currently serve on
the Advisory Board for the School of Design at Oregon State University and regularly lecture at
major universities including Yale, NYU, and the University of Washington. My work has been
featured in over 50 publications,
7 documentary films, and even at MoMA in New York. I graduated with honors from OSU, having
turned down the President’s Scholarship to RISD in order to stay with NIKE and pursue the work I
believed in.
